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Watches are shipping !

SYE [Start Your Engine] is shipping its first watches to the customers and propose a sneak peek into the SYE MOT1ON watch packaging.

Departure delayed

Dear all, let's get straight to the point : we were planning to ship the first watches on Friday 16th but it didn't happen.We are waiting for the confirmation of the new planning but the estimated ...

SYE [Start Your Engine] back to school update

We share the back-to-school update on the production of the SYE [Start Your Engine] watches.

News about SYE [Start Your Engine] project

SYE [Start Your Engine] project update

40 shades of MOT1ON

Still hesitating between Auto or Chrono ? Impossible to choose between our Whiskey and Syrah Fastback™ straps? We've got a tip for you 👍🏻. Watch this video and have a look at the 40 possible combin...

A tailor-made ambassador

Bringing a brand universe to life is like a mixture of anxiety and excitement. But, in life, you have to make choices and bet on the right horse. We wanted SYE’s universe to be fully aligned with o...

Looking for the best leather

When we chose our materials, we prioritized top-quality leathers so we could bring you incredible sensations on your wrist in a choice of subtle colors and grains. For us, this really embodies our ...

Finding the right partner for the Fastback™ strap

The project was a year old, we had a design, we had a functional and technically viable Fastback™ system… but no hint of a real strap :( It turned out that the part of the project that seemed simpl...

Breathing life into the brand SYE [Start Your Engine]

We knew right from the start what we wanted to do with our brand and how: we wanted to ally strength and elegance, to dare to explore new types of product, to cultivate an eye for detail down to th...

Inventing the Fastback system

Designing a watch with an integrated case/strap is one thing, but turning it into an industrial product is something else entirely. So we racked our brains. We started by imagining a super integrat...