SYE [Start Your Engine] back to school update

SYE [Start Your Engine] back to school update-sye-start-your-engine-watches-montres

Hi everyone

We do hope you're all in great shape in this crazy and complex situation. We hope you enjoyed recharging your inner batteries during holidays and have the fuel to face the Back-to-school period.

Since our last update in August, things moved forward positively. But let's be transparent, they did not move at the pace we anticipated.

Nothing too serious, just about 2 weeks delay.
In fact this is the time to carefully craft our watches and straps in the best conditions and perfect what matters the most to us : finishing, so you really enjoy all the detail we've put in MOT1ON watches and Fastback™ straps.

Our assembly partner in France will receive the components around September 23, process the last quality check and start assembling the watches to deliver them to you hopefully the first week of October.
But we'll keep you updated as soon as the first assembled watches will be ready.

Where are we now ?

To give you the most accurate information, to date, we've indicated each status by small squares. Each black square represent 20% of the total availability of each component.


Cases ◼︎ ◼︎ ◼︎ ◼︎ ◻︎

As we told you, the finishing took longer than expected, but they will be over next week.

Movements ◼︎ ◼︎ ◼︎ ◼︎ ◼︎

All the movements are now in stock.

Hands ◼︎ ◼︎ ◼︎ ◼︎ ◼︎

All the hands are in stock.

Dials ◼︎ ◼︎ ◼︎ ◼︎ ◼︎

We have validated the dials including the latest details we've asked for (especially for the sub-dials to give them an exclusive treatment). All the dials and flanges are now in stock.

Fastback™ straps ◼︎ ◼︎ ◼︎ ◼︎ ◻︎

To ensure a super qualitative production of the Fastback™ straps, our partner, the Manufacture Jean Rousseau, set an additional level for the pre-series. We'll validate next week the last pre-series before starting production for good.

Watch roll ◼︎ ◼︎ ◼︎ ◼︎ ◻︎

The watch roll is currently being produced. The expert hands of our leather goods partner close to Paris are cutting, assembling and crafting our cases. We can't wait to show them to you.

Packaging ◼︎ ◼︎ ◼︎ ◼︎  ◻︎

The production is almost over, and we'll receive the first sets of the packs next week.


Our partner is in the starting-blocks to begin the assembly process of the watches from September 23 onwards. We'll carefully check the pace of the 1st assembles watches to confirm you the shipping date as soon as possible.

We get back to you very soon

As promised, we're committed to give you the maximum transparency on SYE's project, and we'll get back to you very soon for a future update as soon as we receive all the components.

Before the end of September, each of our customers will receive a personal email to check their delivery preferences. We're looking forward to speaking with you about it. Speak soon!

PS : the pre-order definitely stops on September 30! You only have a few days to make up your mind before it's too late... hurry up!