New watches and straps 'Pedal to the metal' Collection
Nov 16, 2021
One year after our launch, we are impatient to share some fresh news with you.Sticking to our DNA, we follow-up with our vision of a sport-chic hor...
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Help us pick the next Fastback™ straps
Jul 8, 2021
During the last months, we've worked hard to craft new potential Fastback™ straps. But we won't be able to develop all of them (at least for this ...
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Happy Father's Day
Jun 14, 2021
Happy Father's Day at SYE [Start Your Engine] with an exclusive Father-Son offer.
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Discover our new Fastback™ watch roll
Nov 26, 2020
When you love watches and own a significant number of timepieces, you're quickly looking for the right solution to store them, protect them and car...
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Watches are shipping !
Nov 25, 2020
SYE [Start Your Engine] is shipping its first watches to the customers and propose a sneak peek into the SYE MOT1ON watch packaging.
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Departure delayed
Oct 20, 2020
Dear all, let's get straight to the point : we were planning to ship the first watches on Friday 16th but it didn't happen.We are waiting for the c...
Read more![SYE [Start Your Engine] back to school update-sye-start-your-engine-watches-montres](http://cdn.shopify.com/s/files/1/0096/7540/7426/articles/sye_updated_dials_2000px_{width}x.jpg?v=1614607304)
SYE [Start Your Engine] back to school update
Sep 10, 2020
We share the back-to-school update on the production of the SYE [Start Your Engine] watches.
Read more![News about SYE [Start Your Engine] project-sye-start-your-engine-watches-montres](http://cdn.shopify.com/s/files/1/0096/7540/7426/articles/SYE_tape_anim_HD_optim_68c33edc-53b7-4d39-bc1a-e949bbc0c70e_{width}x.gif?v=1614607304)
News about SYE [Start Your Engine] project
Jul 31, 2020
SYE [Start Your Engine] project update
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40 shades of MOT1ON
May 25, 2020
Still hesitating between Auto or Chrono ? Impossible to choose between our Whiskey and Syrah Fastback™ straps? We've got a tip for you 👍🏻. Watch th...
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A tailor-made ambassador
May 22, 2020
Bringing a brand universe to life is like a mixture of anxiety and excitement. But, in life, you have to make choices and bet on the right horse. W...
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Looking for the best leather
May 22, 2020
When we chose our materials, we prioritized top-quality leathers so we could bring you incredible sensations on your wrist in a choice of subtle co...
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Finding the right partner for the Fastback™ strap
May 20, 2020
The project was a year old, we had a design, we had a functional and technically viable Fastback™ system… but no hint of a real strap :( It turned ...
Read more![Breathing life into the brand SYE [Start Your Engine]-sye-start-your-engine-watches-montres](http://cdn.shopify.com/s/files/1/0096/7540/7426/articles/sketch_story_begins_4-3_{width}x.jpg?v=1614607302)
Breathing life into the brand SYE [Start Your Engine]
May 19, 2020
We knew right from the start what we wanted to do with our brand and how: we wanted to ally strength and elegance, to dare to explore new types of ...
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MOT1ON Automatic 24 [Pebble]
From €665,83