
New watches and straps 'Pedal to the metal' Collection
Nov 16, 2021
One year after our launch, we are impatient to share some fresh news with you.Sticking to our DNA, we follow-up with our vision of a sport-chic hor...
Read moreDuring the last months, we've worked hard to craft new potential Fastback™ straps. But we won't be able to develop all of them (at least for this ...
Read moreHappy Father's Day at SYE [Start Your Engine] with an exclusive Father-Son offer.
Read moreWhen you love watches and own a significant number of timepieces, you're quickly looking for the right solution to store them, protect them and car...
Read moreSYE [Start Your Engine] is shipping its first watches to the customers and propose a sneak peek into the SYE MOT1ON watch packaging.
Read moreDear all, let's get straight to the point : we were planning to ship the first watches on Friday 16th but it didn't happen.We are waiting for the c...
Read moreWe share the back-to-school update on the production of the SYE [Start Your Engine] watches.
Read moreSYE [Start Your Engine] project update
Read moreStill hesitating between Auto or Chrono ? Impossible to choose between our Whiskey and Syrah Fastback™ straps? We've got a tip for you 👍🏻. Watch th...
Read moreBringing a brand universe to life is like a mixture of anxiety and excitement. But, in life, you have to make choices and bet on the right horse. W...
Read moreWhen we chose our materials, we prioritized top-quality leathers so we could bring you incredible sensations on your wrist in a choice of subtle co...
Read moreThe project was a year old, we had a design, we had a functional and technically viable Fastback™ system… but no hint of a real strap :( It turned ...
Read moreWe knew right from the start what we wanted to do with our brand and how: we wanted to ally strength and elegance, to dare to explore new types of ...
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