SYE [Start Your Engine] ROAD BOOK

Discover our new Fastback™ watch roll

Nov 26, 2020

Discover our new Fastback™ watch roll

Nov 26, 2020

When you love watches and own a significant number of timepieces, you're quickly looking for the right solution to store them, protect them and car...

Watches are shipping !

Nov 25, 2020

SYE [Start Your Engine] is shipping its first watches to the customers and propose a sneak peek into the SYE MOT1ON watch packaging.

Departure delayed

Oct 20, 2020

Dear all, let's get straight to the point : we were planning to ship the first watches on Friday 16th but it didn't happen.We are waiting for the c...

SYE [Start Your Engine] back to school update

Sep 10, 2020

We share the back-to-school update on the production of the SYE [Start Your Engine] watches.

News about SYE [Start Your Engine] project

Jul 31, 2020

SYE [Start Your Engine] project update

40 shades of MOT1ON

May 25, 2020

Still hesitating between Auto or Chrono ? Impossible to choose between our Whiskey and Syrah Fastback™ straps? We've got a tip for you 👍🏻. Watch th...

A tailor-made ambassador

May 22, 2020

Bringing a brand universe to life is like a mixture of anxiety and excitement. But, in life, you have to make choices and bet on the right horse. W...

Looking for the best leather

May 22, 2020

When we chose our materials, we prioritized top-quality leathers so we could bring you incredible sensations on your wrist in a choice of subtle co...

Finding the right partner for the Fastback™ strap

May 20, 2020

The project was a year old, we had a design, we had a functional and technically viable Fastback™ system… but no hint of a real strap :( It turned ...

Breathing life into the brand SYE [Start Your Engine]

May 19, 2020

We knew right from the start what we wanted to do with our brand and how: we wanted to ally strength and elegance, to dare to explore new types of ...

Inventing the Fastback system

May 15, 2020

Designing a watch with an integrated case/strap is one thing, but turning it into an industrial product is something else entirely. So we racked ou...

Challenge accepted

May 14, 2020

Talking about watches quickly led us to investigate the incredible creative world of custom garages. We considered how materials were molded togeth...