40 shades of MOT1ON-sye-startyourengine-watches-and-straps

40 shades of MOT1ON

May 25, 2020

Still hesitating between Auto or Chrono ? Impossible to choose between our Whiskey and Syrah Fastback™ straps? We've got a tip for you 👍🏻. Watch th...

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A tailor-made ambassador-sye-startyourengine-watches-and-straps

A tailor-made ambassador

May 22, 2020

Bringing a brand universe to life is like a mixture of anxiety and excitement. But, in life, you have to make choices and bet on the right horse. W...

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Inventing the Fastback system-sye-startyourengine-watches-and-straps

Inventing the Fastback system

May 15, 2020

Designing a watch with an integrated case/strap is one thing, but turning it into an industrial product is something else entirely. So we racked ou...

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Challenge accepted-sye-startyourengine-watches-and-straps

Challenge accepted

May 14, 2020

Talking about watches quickly led us to investigate the incredible creative world of custom garages. We considered how materials were molded togeth...

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(Re)Start Your Engine!-sye-startyourengine-watches-and-straps

(Re)Start Your Engine!

May 12, 2020

It has taken us more than two years to invent a new type of elegance for your wrist. At each step of the development process, we were driven by the...

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