SYE [Start Your Engine] launches two new MOT1ON watches inspired by one man's passion and obsession for motor racing.

The SYE Automatic 24 and Chronograph CUT 7 watches pay tribute to the incredible story of Dick Protheroe and his Jaguar E-Types registered CUT 7!

Both watches share the same DNA and draw inspiration from the iconic Jaguar E-Type CUT 7 "Low Drag" to offer a modern and resolutely sporty collection.
The watches feature a matte black DLC coating, adopt a dial with very British accents, and assert their sport-chic style with their red hands.

The Fastback™ ecosystem follows suit, with the K-Tail endpieces and the Chain steel bracelet also available in black DLC finish.

This new 100% adrenaline collection is available from November end, 2025, starting at €599 excluding VAT in an inaugural limited series of 50 pieces each.